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Advisory

We solve a defined problem with the right specialist capability.

Direct advisory work across growth, SEO/GEO, performance, CRM, marketing operations, AI, measurement, strategy and target management.

AI for Marketing
Go-to-Market & Growth
SEO & GEO
KPI, OKR & Target Management
CRM & Lifecycle
Performance Marketing
Measurement & Data Analytics
Marketing Strategy
Marketing Operations

Advisory services

Go-to-Market & Growth

Go-to-market strategy for a new product, service or market: audience, offer, channels, sales and launch plan.

Target market and ideal customer profile, Value proposition, offer and message framework, Channel, sales and launch plan, Experiment backlog, targets and measurement.

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AI for Marketing

AI use cases, workflow automation, content operations and governance for marketing teams.

Use-case and impact prioritisation, Content, research and operations workflows, Quality control, human approval and governance, Team training and adoption plan.

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SEO & GEO

Technical SEO, content strategy, authority and measurement for visibility in Google and AI search.

Technical SEO and indexability diagnosis, Search intent, topic and page architecture, Entity, source and authority plan for GEO.

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KPI, OKR & Target Management

KPI and OKR systems that connect company, team and channel targets to business outcomes, ownership and management reporting.

KPI tree from company goals to team outcomes, Annual and quarterly OKR design, Target setting, ownership and control system, Weekly and monthly reviews with management reporting.

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CRM & Lifecycle

CRM strategy, lead pipeline, marketing automation, channel setup, orchestration, measurement, tracking, integration and optimisation consulting.

Lead pipeline design, setup, stage rules and KPIs, Email, SMS, push and in-app channel implementation, Onboarding, activation, sales, retention and reactivation automations, Channel orchestration, contact frequency, triggers and communication plan, CRM, web, mobile, media, data and sales integrations, Event and conversion tracking, dashboards, testing and continuous optimisation.

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Performance Marketing

Media strategy, creative testing, measurement and budget management across Google Ads, Meta Ads and paid channels.

Channel role, budget and target plan, Campaign and creative testing system, Attribution, conversion and data checks, Agency management and performance rhythm.

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Measurement & Data Analytics

GA4, Google Tag Manager, web and mobile tracking, event design, advertising pixels, dashboards and analytics consulting.

GA4, GTM and consent structure, Web and mobile event measurement plan, Google Ads, Meta and required pixel setup, Dashboards, attribution and data QA.

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Marketing Strategy

Marketing strategy covering business goals, customers, value proposition, channels, budget, organisation and measurement.

Situation, customer and opportunity analysis, Targets, priorities and value proposition, Channel, budget and organisation plan, 90-day execution and measurement roadmap.

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Marketing Operations

Marketing process, MarTech, KPI, dashboard, budget, agency and team operating model consulting.

Process, role and responsibility design, MarTech inventory and usage plan, KPI tree and management dashboard, Budget, agency and meeting rhythm.

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Experience in numbers

Compiled from brands worked with as an advisor, in-house executive and mentor.

150projects
120brands
42sectors
7markets
29B2B

Regions

Each square is one percent
Türkiye%60
MENA%25
Global%10
EU, Southeast Asia, Canada, Australia%5

Business models

Ecommerce51
Travel and hospitality13
Marketplace12
Financial services8
Education6
Subscription4

Working process

Review the situation

We review the goal, available data, team and current decision process.

Define the scope

We set the decisions, owners and measures that affect the business outcome.

Execute and track

We run the plan against dates and owners, then measure the result.

Common questions

What is a go-to-market strategy?

It defines how a product reaches the right customer through the right offer, channels and sales model.

Does AI replace people?

The goal is to reduce repetitive work so specialists can spend more time on judgment and decisions.

What is the difference between SEO and GEO?

SEO focuses on search engine visibility. GEO helps AI systems understand and use the brand as a credible source.

What is the difference between KPI and OKR?

KPIs continuously track business health and performance. OKRs define a time-bound outcome and the measurable progress required to reach it.

Related training and services

Fractional CMO
Training
Mentoring
AI Agents / Tools

Describe the problem and expected outcome.

We will review the request under the relevant specialist area.

deniz@dblok.co

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