KPI, OKR & Target Management
A target-management system that translates company goals into measurable team decisions with clear ownership and a consistent review rhythm.
Who is it for?
For leadership and marketing teams with many targets but unclear priorities, ownership or follow-through.
Common problems
Targets become activity lists. KPIs measure tool usage rather than outcomes. Teams interpret the same goal differently. Reporting exists without clear decisions or ownership.
Scope of work
KPI tree from company goals to team outcomes
Annual and quarterly OKR design
Target setting, ownership and control system
Weekly and monthly reviews with management reporting
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
What is the difference between KPI and OKR?
KPIs continuously track business health and performance. OKRs define a time-bound outcome and the measurable progress required to reach it.
Is this only for marketing?
No. The system can connect company goals with marketing, sales, product and operations targets.