Ecommerce · Marketplace · B2B SaaS · Subscription · Mobile App · Professional Services
We find what is blocking growth and put the solution to work.
Growth slows when strategy, people, budget, data and technology follow different decisions. We define the problem, take ownership and manage the work.
D BLOK is a Fractional CMO and advisory practice founded by E. Deniz Türkoğlu.
EXPERTISE
We have worked across business models, markets and stages of growth.
Retail · Finance · Travel · Fashion · Education · Technology · Logistics · Real estate
Growth · Performance · Data Analytics · SEO/GEO · CRM · Product · Budget Management
Areas of work
We work at the level of ownership the problem requires.
We define scope around the problem, required ownership and expected outcome.
Fractional CMO
Marketing leadership
Co-Founder
At the founder’s decision table
Consulting
Direct work on a defined problem
01MEASURE
Measurement & Data Analytics
Reliable data collection, reporting and decision systems across web and mobile products.
View service02GTM
Go-to-Market & Growth
One plan for the target customer, offer, route to sale and launch decisions.
View service03SEO/GEO
SEO & GEO
Defines the topics and pages through which the company should appear in Google and AI answers.
View service04PERF
Performance Marketing
A system that connects media spend to commercial outcomes.
View service05CRM
CRM & Lifecycle
Growth infrastructure that manages lead and customer flow from first touch to loyalty.
View service06OPS
Marketing Operations
Data, tools and processes should simplify decisions. Not create another meeting.
View service07AI
AI for Marketing
Defines where AI belongs in recurring marketing work, how output is controlled and how impact is measured.
View service08STRATEGY
Marketing Strategy
Turn business goals into clear customer, offer, channel, budget and measurement decisions.
View service09KPI/OKR
KPI, OKR & Target Management
A measurable management system that connects company goals to team decisions and ownership.
View serviceTraining
Practical work for teams
01TRAINING
SEO & GEO Training
Technical SEO, search intent, content architecture, Search Console and visibility in AI answers.
View training02TRAINING
CRM & Lifecycle Training
Segmentation, channel orchestration, automation, onboarding, retention and reactivation.
View training03TRAINING
Digital Marketing Training
Customer journeys, channel roles, content, budgets and performance decisions.
View training04TRAINING
Paid Media Management Training
Google Ads, Meta Ads, campaign structure, creative testing, budgets and agency management.
View training05TRAINING
Measurement & Data Training
GA4, GTM, event design, advertising pixels, mobile tracking, dashboards and data quality.
View trainingToolkit
Templates and decision tools
How we work
Diagnose first. Prioritise next. Then execute.
Diagnose
We review the business model, data, customers and current system, then identify the source and commercial impact of the problem.
Focus
We define priorities, decision owners and measures of success.
Execute
We put the plan to work across teams, agencies and measurement, then adjust it to the results.
Common questions
What happens in the initial call?
The 30-minute call covers the current situation, expected outcome and decision timeline. We then state the suitable working model and next step clearly.
Can the work be delivered remotely?
We are based in Istanbul and work remotely with teams in Türkiye and other countries, with in-person work when needed. We provide services in Turkish and English.
How is scope defined?
We define scope around the problem, required ownership and expected output.
Can you work with our current team and agencies?
Yes. The existing setup can remain in place. We first clarify roles, targets, decision rights and performance measures.
Initial call
Start with the issue at hand.
Choose an area and describe the current situation in a few lines. We review the request under the relevant workstream.