Part-time CMO support that takes ownership of marketing for a defined business stage or complements the capability of an existing CMO.
Who is it for?
Role boundary
We connect goals, budget, people and priorities through one management system. SEO, CRM, paid media, measurement and technology operate within that system.
FCMO
Fractional CMO work is not offered hourly. Depending on the scope of responsibility, capacity is planned at half a day, 1 day, 2 days, 4 days or 8 days per month. The suitable capacity is defined in the initial call according to ownership, team and agency structure, decision cadence and required follow-through.
Diagnosis and direction
Regular decision and operating support
Target and performance management
Fractional leadership
Marketing-function ownership at leadership level
Founder, executive and advisory experience across start-up, scale-up and interim leadership stages.
LinkedInCurrent situationThe product is ready, but the target customer, positioning, channel choices and first marketing hires are unclear. The founder carries sales and marketing decisions at the same time.
What we take onWe build the go-to-market plan, set the first priorities and define the right team and agency structure. We allocate the budget around the assumptions that need testing.
Current situationInitial growth has arrived, but channels, teams and reporting do not scale at the same speed. Founder-led decisions begin to slow the company down.
What we take onWe rebuild the growth model, organisation, budget and KPI system, turning marketing into a measurable and manageable function.
Current situationThe company plans to hire a director or CMO, but the scope, ideal profile and timing of a permanent appointment are not yet clear.
What we take onWe take on the role temporarily, define it through real work and establish the criteria for the permanent hire. The new leader joins a working system.
Current situationLeaving strategy, team, agency and budget management uncovered for months creates delays and business risk.
What we take onWe take over the current plan and team, maintain the management rhythm and complete an orderly handover at the end of the period.
Current situationA CMO with a strong brand and communications background may need support in data, performance, MarTech or AI. The reverse can also be true.
What we take onWe take ownership of the capability gap and work alongside the current leader on data-led growth, technology, measurement and operations.
Current situationThe company needs new capabilities, some roles no longer match the work, or the budget requires a leaner structure. Delaying the change weakens performance and team confidence.
What we take onWe define role and capability needs from evidence, then manage team building, leadership selection or necessary resizing against clear criteria. We establish the operating rhythm, controls and internal training for the new structure.
We review the goal, available data, team and current decision process.
We set the decisions, owners and measures that affect the business outcome.
We run the plan against dates and owners, then measure the result.
A Fractional CMO leads the marketing function on a defined part-time basis and takes ownership of strategy, people, budget, targets and performance decisions.
It suits start-ups, scale-ups, companies with an interim CMO need and teams that need to complement an existing CMO’s expertise.
FCMO
Use 30 minutes to discuss the current situation and expected outcome.