Marketing Strategy
A decision plan connecting company goals to the customer, offer, channels and budget required to achieve them.
Who is it for?
For companies planning a new period, facing slower growth or aligning fragmented marketing activity around one direction.
Common problems
Business goals do not translate into marketing priorities. Channel plans repeat last year’s budget. Customer and offer decisions vary across teams. The plan lacks owners, dates and measures.
Scope of work
Situation, customer and opportunity analysis
Targets, priorities and value proposition
Channel, budget and organisation plan
90-day execution and measurement roadmap
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
What is the output?
An executable plan bringing management decisions, priorities, budget, owners and measures into one structure.
Is execution support available?
Yes. The work can continue through advisory, Fractional CMO leadership or a regular team review model.