Common problems
- Business goals do not translate into marketing priorities
- Channel plans repeat last year’s budget
- Customer and offer decisions vary across teams
- The plan lacks owners, dates and measures
STRATEGY / EN
Marketing Strategy
A decision plan connecting company goals to the customer, offer, channels and budget required to achieve them.
Who is it for?
For companies planning a new period, facing slower growth or aligning fragmented marketing activity around one direction.
Fee structure
Hourly billing
Advisory work is billed hourly. Scope and expected output are defined in the initial call.
EXPERTISE
Founder, executive and advisory experience across business models, industries, markets and growth stages.
LinkedInScope of delivery
- Situation, customer and opportunity analysis
- Targets, priorities and value proposition
- Channel, budget and organisation plan
- 90-day execution and measurement roadmap
Working process
Review the situation
We review the goal, available data, team and current decision process.
Define the scope
We set the decisions, owners and measures that affect the business outcome.
Execute and track
We run the plan against dates and owners, then measure the result.
Common questions
What is the output?
An executable plan bringing management decisions, priorities, budget, owners and measures into one structure.
Is execution support available?
Yes. The work can continue through advisory, Fractional CMO leadership or a regular team review model.
STRATEGY
Meeting request
Use 30 minutes to discuss the current situation and expected outcome.