Common problems
- The target customer is defined too broadly
- The product is strong but the offer is hard to explain
- Sales and marketing follow different priorities
- Launch activity lacks a measurable plan
GTM / EN
Go-to-Market & Growth
A clear plan for who the product is for, what the offer is and how it reaches the market.
Who is it for?
For teams launching a product, entering a market or rebuilding their growth plan.
Fee structure
Hourly billing
Advisory work is billed hourly. Scope and expected output are defined in the initial call.
EXPERTISE
Go-to-market experience across ecommerce, marketplace, mobile, subscription and B2B SaaS.
LinkedInScope of delivery
- Target market and ideal customer profile
- Value proposition, offer and message framework
- Channel, sales and launch plan
- Experiment backlog, targets and measurement
Working process
Review the situation
We review the goal, available data, team and current decision process.
Define the scope
We set the decisions, owners and measures that affect the business outcome.
Execute and track
We run the plan against dates and owners, then measure the result.
Common questions
What is a go-to-market strategy?
It defines how a product reaches the right customer through the right offer, channels and sales model.
When is this work useful?
Before a launch or market entry, and when growth slows or sales and marketing lose alignment.
GTM
Meeting request
Use 30 minutes to discuss the current situation and expected outcome.