SEO & GEO
Build visibility for the right topics across Google and AI answers, then measure its contribution to demand and revenue.
Who is it for?
For B2B and B2C companies improving organic visibility or preparing for AI-led discovery.
Common problems
Content grows but qualified traffic does not. Pages are crawled but miss relevant queries. SEO reports traffic without showing business impact. The brand is absent as a source in AI answers.
Scope of work
Technical SEO and indexability diagnosis
Search intent, topic and page architecture
Entity, source and authority plan for GEO
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
What is the difference between SEO and GEO?
SEO focuses on search engine visibility. GEO helps AI systems understand and use the brand as a credible source.
Does the work include content production?
The work starts by defining what content is needed and why. Briefs, production systems and quality control can be included in scope.