Measurement & Data Analytics
A measurement system that defines how behaviour, conversion and media investment are tracked across web and mobile products.
Who is it for?
For teams that cannot trust their data, have incomplete GA4 or mobile tracking, or need one reliable view of marketing performance.
Common problems
GA4 does not match sales or product data. Events and conversion definitions are inconsistent. Mobile app behaviour is under-measured. Google, Meta or other advertising pixels lose data.
Scope of work
GA4, GTM and consent structure
Web and mobile event measurement plan
Google Ads, Meta and required pixel setup
Dashboards, attribution and data QA
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
Is this setup or analysis?
Both. Data collection and event design are validated first, then reporting and analysis are built around decision needs.
Is mobile app measurement included?
Yes. iOS and Android events, attribution requirements and product analytics tools can be included in scope.