D BLOK

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Describe the current situation and expected outcome.

TRAINING / EN

Measurement & Data Training

GA4, GTM, event design, advertising pixels, mobile tracking, dashboards and data quality.

Who is it for?

Marketing, product, analytics and technology teams

TRAINING

Delivery details

Duration
Three hours, a full day or two days.
Group size
6–20 participants.
Languages
Turkish or English.
Format
Online or in person.
Document and materials
Participants receive a D BLOK attendance document and the training materials.
Proposal process
We first use a 30-minute call to confirm the team, level and intended outcome. We then send a written scope and proposal.

Level

Intermediate to advanced, for teams that need one working model from business goal to technical event definition.

Prerequisite

Basic digital analytics knowledge is recommended. Technical implementation experience in GA4 or GTM is not required.

How the course works

Online or in person, using the current measurement plan, GA4 setup and reporting examples.

Training modules

  1. 01Measurement planning
  2. 02GA4 and GTM
  3. 03Web and mobile events
  4. 04Pixel and conversion checks
  5. 05Dashboards and data quality

After the training

What can the team apply after the course?

  1. 01Translate a business question into measurable events and parameters
  2. 02Separate GA4 and GTM responsibilities correctly
  3. 03Apply one naming standard across web and mobile events
  4. 04Check advertising conversions against product and sales data
  5. 05Simplify dashboards around decisions and monitor data quality

Course outputs

  • Measurement plan template
  • Event naming and documentation standard
  • Data quality checklist

Common questions

Is technical knowledge required?

Basic digital analytics knowledge helps. Content stays at decision level for marketing and leadership, with more implementation detail for product and technology teams.

Is GA4 implemented during the training?

The current setup can be reviewed and correct implementation demonstrated. Full setup, testing and release are a separate assignment.

Is mobile measurement included?

Yes. Depending on the audience, iOS, Android, mobile attribution and product analytics can be included.

What does the team gain?

Marketing, product and technology teams can work from the same event definitions, ownership model and data QA process.

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TRAINING

Define the training scope.

After a 30-minute call, we send a written scope and proposal based on the team, level and intended outcome.