Measurement & Data Training
GA4, GTM, event design, advertising pixels, mobile tracking, dashboards and data quality.
Who is it for?
Marketing, product, analytics and technology teams.
Level
Intermediate to advanced, for teams that need one working model from business goal to technical event definition.
Prerequisite
Basic digital analytics knowledge is recommended. Technical implementation experience in GA4 or GTM is not required.
Format
Online or in person, using the current measurement plan, GA4 setup and reporting examples.
Planning
Three hours, a full day or two days; 6–20 participants; Turkish or English; online or in person.
Training scope
Measurement planning. GA4 and GTM. Web and mobile events. Pixel and conversion checks. Dashboards and data quality.
What will the team apply after the training?
Participants keep: Measurement plan template, Event naming and documentation standard, Data quality checklist.
Translate a business question into measurable events and parameters
Separate GA4 and GTM responsibilities correctly
Apply one naming standard across web and mobile events
Check advertising conversions against product and sales data
Simplify dashboards around decisions and monitor data quality
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
Is technical knowledge required?
Basic digital analytics knowledge helps. Content stays at decision level for marketing and leadership, with more implementation detail for product and technology teams.
Is GA4 implemented during the training?
The current setup can be reviewed and correct implementation demonstrated. Full setup, testing and release are a separate assignment.
Is mobile measurement included?
Yes. Depending on the audience, iOS, Android, mobile attribution and product analytics can be included.
What does the team gain?
Marketing, product and technology teams can work from the same event definitions, ownership model and data QA process.
Related training and services
Let’s define the training scope.
After a 30-minute call, we send a written scope and proposal suited to your team.
deniz@dblok.co