Level
Intermediate to advanced, covering budget, measurement and agency management as well as platform use.
TRAINING / EN
Paid Media Management Training
Google Ads, Meta Ads, campaign structure, creative testing, budgets and agency management.
Who is it for?
Performance teams, marketing managers and media budget owners
TRAINING
Delivery details
- Duration
- Three hours, a full day or two days.
- Group size
- 6–20 participants.
- Languages
- Turkish or English.
- Format
- Online or in person.
- Document and materials
- Participants receive a D BLOK attendance document and the training materials.
- Proposal process
- We first use a 30-minute call to confirm the team, level and intended outcome. We then send a written scope and proposal.
Prerequisite
Some experience with campaigns, budgets or agency management is expected. Participants do not need to use Google Ads or Meta Ads day to day.
How the course works
Online or in person. Account structure, reports and creative examples are reviewed where access permits.
Training modules
- 01Channel and campaign structure
- 02Targets and budget
- 03Creative testing system
- 04Attribution and data checks
- 05Agency management
After the training
What can the team apply after the course?
- 01Separate channel objectives from campaign objectives
- 02Assess budget allocation against margin, acquisition cost and volume
- 03Plan creative tests with hypotheses and decision rules
- 04Check platform reporting against sales and measurement data
- 05Manage agency performance through clear targets, briefs and review cadence
Course outputs
- Account and campaign review framework
- Creative testing plan
- Agency reporting checklist
Common questions
Does the session include live platform setup?
The focus is the decision and control framework. Where access and scope allow, examples can use the live account; extensive implementation is planned separately.
Are Google Ads and Meta Ads covered together?
Yes. Channel roles and measurement use one framework, with detail adapted to the platforms in use.
Can our agency attend?
Yes. Using the same targets, briefs, reports and decision process across company and agency improves the value of the session.
Is it suitable for leaders who do not buy media directly?
Yes. Leadership sessions reduce interface detail and focus on budget, risk, performance and agency control.
TRAINING
Define the training scope.
After a 30-minute call, we send a written scope and proposal based on the team, level and intended outcome.