Paid Media Management Training
Google Ads, Meta Ads, campaign structure, creative testing, budgets and agency management.
Who is it for?
Performance teams, marketing managers and media budget owners.
Level
Intermediate to advanced, covering budget, measurement and agency management as well as platform use.
Prerequisite
Some experience with campaigns, budgets or agency management is expected. Participants do not need to use Google Ads or Meta Ads day to day.
Format
Online or in person. Account structure, reports and creative examples are reviewed where access permits.
Planning
Three hours, a full day or two days; 6–20 participants; Turkish or English; online or in person.
Training scope
Channel and campaign structure. Targets and budget. Creative testing system. Attribution and data checks. Agency management.
What will the team apply after the training?
Participants keep: Account and campaign review framework, Creative testing plan, Agency reporting checklist.
Separate channel objectives from campaign objectives
Assess budget allocation against margin, acquisition cost and volume
Plan creative tests with hypotheses and decision rules
Check platform reporting against sales and measurement data
Manage agency performance through clear targets, briefs and review cadence
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
Does the session include live platform setup?
The focus is the decision and control framework. Where access and scope allow, examples can use the live account; extensive implementation is planned separately.
Are Google Ads and Meta Ads covered together?
Yes. Channel roles and measurement use one framework, with detail adapted to the platforms in use.
Can our agency attend?
Yes. Using the same targets, briefs, reports and decision process across company and agency improves the value of the session.
Is it suitable for leaders who do not buy media directly?
Yes. Leadership sessions reduce interface detail and focus on budget, risk, performance and agency control.
Related training and services
Let’s define the training scope.
After a 30-minute call, we send a written scope and proposal suited to your team.
deniz@dblok.co