E. Deniz Türkoğlu
Ownership of decisions, teams and delivery.
I have worked across internet products, ecommerce and marketing since 2008. I founded D BLOK to take direct ownership of companies’ growth and marketing problems.
In brief
I began my professional career in internet products and ecommerce in 2008. I moved into technology and digital business before completing my mechanical engineering degree. Growth, performance marketing, analytics, product, CRM and marketing technology then developed along one career path.
As a founder, I built companies and products; at major brands, I held leadership roles. I managed remote teams across different countries, built a new market category from the ground up and established departments for companies at critical stages of growth.
I have helped professionals develop and take on broader responsibilities. Today, I use that experience as a Fractional CMO and advisor to solve problems across decisions, teams and execution.
Working model
I am based in Istanbul and work remotely with teams in Türkiye and other countries, with in-person work when needed. I provide services in Turkish and English.
D BLOK
D BLOK is a Fractional CMO and advisory practice founded by E. Deniz Türkoğlu.
Experience across markets and business models
Relevant experience and reference context can be discussed at the appropriate stage within confidentiality limits.
I work across management decisions and technical detail.
I bring teams, data and execution into one decision system, connecting strategy with technical detail and day-to-day delivery.
Hard skills
Marketing strategy, Growth & go-to-market, Performance marketing, Analytics & measurement, CRM & lifecycle, MarTech & automation, SEO & GEO, Product & experience, KPI & OKR systems, Organisation design.
Soft skills
Decisions under ambiguity, Team leadership, Prioritisation, Stakeholder alignment, Clear communication, Coaching & training, Composure under pressure, Ownership.
Working network
Leadership across functions
I serve on the executive committee of the Fractional Leadership Community. When an assignment also needs fractional leadership in finance, technology, people and culture, operations or product, I can extend the scope with the right leaders.
Customer.io Partner
I manage Customer.io implementation from data and event design through segments, automations, messaging and launch. After implementation, I advise teams on platform use and lifecycle improvement.
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
Which roles do you take?
Depending on the need, we work as a Fractional CMO, advisor or Fractional Co-Founder.
Which company stages have you worked with?
Our experience covers early-stage ventures, scale-ups and large corporate organisations.
Do you work at implementation level?
Yes. We work through technical detail as well as strategy in measurement, CRM, marketing technology, automation and channel operations.
Can you share reference details?
We can discuss relevant experience and reference context at the appropriate stage within confidentiality limits.
Related training and services
Let’s address it directly.
Describe the current situation and expected outcome. We will define the right working model together.
deniz@dblok.co