SEO & GEO Training
Technical SEO, search intent, content architecture, Search Console and visibility in AI answers.
Who is it for?
SEO, content, product and marketing teams, plus leaders responsible for organic visibility.
Level
Intermediate to advanced. Technical depth is adapted to the participants.
Prerequisite
A working knowledge of organic search, content or website management is expected. Technical SEO experience is not required.
Format
Subject to access and confidentiality, the course uses the company’s own pages, queries and Search Console data.
Planning
Three hours, a full day or two days; 6–20 participants; Turkish or English; online or in person.
Training scope
Search intent and query analysis. Technical SEO checks. Content and topic architecture. GEO, sources and entity signals. GSC and business measurement.
What will the team apply after the training?
Participants keep: Company-specific priority list, Page and content review framework, SEO/GEO checklist.
Group queries by business goal and user intent
Prioritise technical SEO issues by impact
Evaluate page, topic and internal-link architecture
Strengthen source and entity signals for AI answers
Read GSC data against demand and business outcomes
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
Is the training only for technical teams?
No. Depth changes by audience. Leadership focuses on decisions and investment; SEO, content and product teams work through implementation detail.
Do we work on the company’s own website?
Yes. Subject to access and confidentiality, examples use the company’s pages, queries and Search Console data.
Is GEO taught as a separate discipline?
No. GEO is treated as part of the existing search and authority system: how content is understood, trusted as a source and used in AI answers.
What will participants leave with?
Participants leave with a shared framework for diagnosing issues, setting priorities and measuring outcomes—not only a list of topics.
Related training and services
Let’s define the training scope.
After a 30-minute call, we send a written scope and proposal suited to your team.
deniz@dblok.co