Level
Intermediate to advanced. Technical depth is adapted to the participants.
TRAINING / EN
SEO & GEO Training
Technical SEO, search intent, content architecture, Search Console and visibility in AI answers.
Who is it for?
SEO, content, product and marketing teams, plus leaders responsible for organic visibility
TRAINING
Delivery details
- Duration
- Three hours, a full day or two days.
- Group size
- 6–20 participants.
- Languages
- Turkish or English.
- Format
- Online or in person.
- Document and materials
- Participants receive a D BLOK attendance document and the training materials.
- Proposal process
- We first use a 30-minute call to confirm the team, level and intended outcome. We then send a written scope and proposal.
Prerequisite
A working knowledge of organic search, content or website management is expected. Technical SEO experience is not required.
How the course works
Subject to access and confidentiality, the course uses the company’s own pages, queries and Search Console data.
Training modules
- 01Search intent and query analysis
- 02Technical SEO checks
- 03Content and topic architecture
- 04GEO, sources and entity signals
- 05GSC and business measurement
After the training
What can the team apply after the course?
- 01Group queries by business goal and user intent
- 02Prioritise technical SEO issues by impact
- 03Evaluate page, topic and internal-link architecture
- 04Strengthen source and entity signals for AI answers
- 05Read GSC data against demand and business outcomes
Course outputs
- Company-specific priority list
- Page and content review framework
- SEO/GEO checklist
Common questions
Is the training only for technical teams?
No. Depth changes by audience. Leadership focuses on decisions and investment; SEO, content and product teams work through implementation detail.
Do we work on the company’s own website?
Yes. Subject to access and confidentiality, examples use the company’s pages, queries and Search Console data.
Is GEO taught as a separate discipline?
No. GEO is treated as part of the existing search and authority system: how content is understood, trusted as a source and used in AI answers.
What will participants leave with?
Participants leave with a shared framework for diagnosing issues, setting priorities and measuring outcomes—not only a list of topics.
TRAINING
Define the training scope.
After a 30-minute call, we send a written scope and proposal based on the team, level and intended outcome.