Fractional Co-Founder
We work at the founder’s decision table and take responsibility for defined parts of the business.
Who is it for?
For founders with a product who need experienced support across growth, go-to-market, team design or investor readiness.
Common problems
The founder carries every commercial decision. Product and market assumptions remain untested. The first team and operating model are unclear. The growth narrative and metrics are fragmented before fundraising.
Scope of delivery
Business model and growth priorities. Go-to-market and validation plan. Initial team, roles and operating model. Investor narrative, metrics and preparation. Regular decisions and execution with the founder.
We define the role around the required breadth of ownership.
Fractional Co-Founder
Works at the founder’s decision table during a critical company stage and owns decisions and execution that cross several functions.
Fractional CMO
Owns goals, people, budget and performance within the marketing function. The remit is marketing leadership, not the entire company.
Advisory
Diagnoses and solves a defined problem within a specialist field such as CRM, SEO/GEO, measurement or growth.
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
Is this an equity partnership?
The commercial and legal model depends on the assignment. The defining point is taking responsibility for agreed decisions and execution.
Which stage is suitable?
The scope can cover validation, product-market fit and the first stage of scale.