Digital Marketing Training
Customer journeys, channel roles, content, budgets and performance decisions.
Who is it for?
Marketing teams, managers and cross-functional partners.
Level
Foundation to intermediate. Leadership groups focus more on decisions and budgets than channel mechanics.
Prerequisite
There is no prerequisite. The course can start from the fundamentals for participants who are new to digital marketing.
Format
Online or in person, using the company’s customers, channels and current marketing plan.
Planning
Three hours, a full day or two days; 6–20 participants; Turkish or English; online or in person.
Training scope
Customer and demand. Channel roles. Content and offer. Budget and priority. KPIs and operating rhythm.
What will the team apply after the training?
Participants keep: Customer and channel map, Marketing plan review framework, KPI and meeting checklist.
Translate customer need and demand stage into marketing decisions
Separate the role and limits of each channel
Connect the offer to content decisions
Prioritise budget by target and channel role
Distinguish activity metrics from business outcomes
Experience in numbers
Compiled from brands worked with as an advisor, in-house executive and mentor.
Regions
Business models
Working process
Review the situation
We review the goal, available data, team and current decision process.Define the scope
We set the decisions, owners and measures that affect the business outcome.Execute and track
We run the plan against dates and owners, then measure the result.Common questions
Is it suitable for leaders outside marketing?
Yes. For sales, product, finance or general management, channel detail is reduced and the relationship between decisions, budget and measurement takes priority.
Can beginners attend?
Yes. Core concepts are established in shared language, while cases and decision depth can be increased for experienced participants.
Do we review the current marketing plan?
Where suitable material is available, the session works through the current plan, channel roles and measurement structure.
What changes after the training?
The team uses the same definitions, understands the reasoning behind channel decisions and can discuss performance through one framework.
Related training and services
Let’s define the training scope.
After a 30-minute call, we send a written scope and proposal suited to your team.
deniz@dblok.co