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Describe the current situation and expected outcome.

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Digital Marketing Training

Customer journeys, channel roles, content, budgets and performance decisions.

Who is it for?

Marketing teams, managers and cross-functional partners

TRAINING

Delivery details

Duration
Three hours, a full day or two days.
Group size
6–20 participants.
Languages
Turkish or English.
Format
Online or in person.
Document and materials
Participants receive a D BLOK attendance document and the training materials.
Proposal process
We first use a 30-minute call to confirm the team, level and intended outcome. We then send a written scope and proposal.

Level

Foundation to intermediate. Leadership groups focus more on decisions and budgets than channel mechanics.

Prerequisite

There is no prerequisite. The course can start from the fundamentals for participants who are new to digital marketing.

How the course works

Online or in person, using the company’s customers, channels and current marketing plan.

Training modules

  1. 01Customer and demand
  2. 02Channel roles
  3. 03Content and offer
  4. 04Budget and priority
  5. 05KPIs and operating rhythm

After the training

What can the team apply after the course?

  1. 01Translate customer need and demand stage into marketing decisions
  2. 02Separate the role and limits of each channel
  3. 03Connect the offer to content decisions
  4. 04Prioritise budget by target and channel role
  5. 05Distinguish activity metrics from business outcomes

Course outputs

  • Customer and channel map
  • Marketing plan review framework
  • KPI and meeting checklist

Common questions

Is it suitable for leaders outside marketing?

Yes. For sales, product, finance or general management, channel detail is reduced and the relationship between decisions, budget and measurement takes priority.

Can beginners attend?

Yes. Core concepts are established in shared language, while cases and decision depth can be increased for experienced participants.

Do we review the current marketing plan?

Where suitable material is available, the session works through the current plan, channel roles and measurement structure.

What changes after the training?

The team uses the same definitions, understands the reasoning behind channel decisions and can discuss performance through one framework.

STRATEGYMarketing StrategyGTMGo-to-Market & GrowthTRAININGPaid Media Management Training

TRAINING

Define the training scope.

After a 30-minute call, we send a written scope and proposal based on the team, level and intended outcome.